I came across this debate earlier today. First things first, I really thought the ad was a hilarious take on the PC and Mac ads. That said, Apple clearly intends to make this an all-in-one device for the consumer market, not for business users like me. If we can get to use it as part of our businesses, that would be terrific. Like I am doing with my Sony Ericsson 810i. Apple truly does know how to make things work in the consumer market. I agree with one of the comments about Apple following the 80-20 rule. But Apple also has very clever people developing very good user interfaces. Which is why when I get my paws on my daughter’s iPod I still have not come across a requirement that has not been met by its controls, buttons and menus. I bet Apple has several surprises up its sleeve when it comes to the iPhone too. I can’t wait to get my hands one and am hoping I still remain a Cingular customer.